CI Talks Brand Identity
Welcome to CI Talks’ Brand Identity Guidelines. Here’s how to effectively incorporate CI Talks into your marketing matherials
Welcome to CI Talks, where passion meets purpose, and every donation fuels positive change.
We are a global community of changemakers dedicated to making a difference in the world. Our ultimate goal is to empower individuals and organizations to create meaningful impact through the power of giving. With our commitment to transparency, integrity, and innovation, we strive to ensure that every donation made through our platform makes a real difference in the lives of those in need.
Usage Policy
Our graphics are protected by intellectual property laws. Please refrain from altering these files or using our graphics or name without written consent.
Company Name
Always refer to us as "CI Talks." Ensure proper capitalization of "CI" and "Talks," separated by a space. "CI" stands for "Catalytic Inspiration."
Pronunciation
"CI" is pronounced as two separate letters: The letter "C" is pronounced as /si:/, with a soft "s" sound like in "city" or "census." The letter "I" is pronounced as /ai/, similar to the sound "eye." So, when pronounced together, "CI" sounds like /si:/, with the "C" sounding like a soft "s" and the "I" sounding like "eye."; “C (/si:/) I (/ai/) Talks”.
CI Talks Logo
Choose from three logo version for you projects, primarily using the horizontal version with the company name.
Horizontal logo
Stacked logo
Symbol
Color on Backgrounds
Official logo
On light backgrounds, use our full-color logo.
Black logo
One color on light backgrounds where use of color is limited.
White logo
On darker colored backgrounds, use our white logo
Color Palette
The CI Talks logo should appear in our brand standard Dark Cerulean and Vivid Auburn.
Dark Cerulean
Primary logo
Hex: #054e81
RGB: 5, 78 , 129
CMYK: 96, 40, 0, 29
Vivid Auburn
Primary logo
Hex: #97262C
RGB: 151, 38, 44
CMYK: 0, 75, 71, 41
White
Hex: #ffffff
RGB: 255, 255 , 255
CMYK: 0, 0, 0, 0
Black
Hex: #000000
RGB: 0, 0 , 0
CMYK: 0, 0, 0, 100
Avoid WordMark
Don’t flip the symbol
Don’t place in a shape or container
Don’t change words in the style of the logo
Don’t change the color
Don’t stretch
Don’t rotate
Don’t add effects
Don’t place over busy backgrounds