CI Talks Brand Identity

Welcome to CI Talks’ Brand Identity Guidelines. Here’s how to effectively incorporate CI Talks into your marketing matherials

Welcome to CI Talks, where passion meets purpose, and every donation fuels positive change.

We are a global community of changemakers dedicated to making a difference in the world. Our ultimate goal is to empower individuals and organizations to create meaningful impact through the power of giving. With our commitment to transparency, integrity, and innovation, we strive to ensure that every donation made through our platform makes a real difference in the lives of those in need.

Usage Policy

Our graphics are protected by intellectual property laws. Please refrain from altering these files or using our graphics or name without written consent.

Company Name

Always refer to us as "CI Talks." Ensure proper capitalization of "CI" and "Talks," separated by a space. "CI" stands for "Catalytic Inspiration."


"CI" is pronounced as two separate letters: The letter "C" is pronounced as /si:/, with a soft "s" sound like in "city" or "census." The letter "I" is pronounced as /ai/, similar to the sound "eye." So, when pronounced together, "CI" sounds like /si:/, with the "C" sounding like a soft "s" and the "I" sounding like "eye."; “C (/si:/) I (/ai/) Talks”.

CI Talks Logo

Choose from three logo version for you projects, primarily using the horizontal version with the company name.

Horizontal logo

Stacked logo


Color on Backgrounds

Official logo

On light backgrounds, use our full-color logo.

Black logo

One color on light backgrounds where use of color is limited.

White logo

On darker colored backgrounds, use our white logo

Color Palette

The CI Talks logo should appear in our brand standard Dark Cerulean and Vivid Auburn.

Dark Cerulean

Primary logo

Hex: #054e81

RGB: 5, 78 , 129

CMYK: 96, 40, 0, 29

Vivid Auburn

Primary logo

Hex: #97262C

RGB: 151, 38, 44

CMYK: 0, 75, 71, 41


Hex: #ffffff

RGB: 255, 255 , 255

CMYK: 0, 0, 0, 0


Hex: #000000

RGB: 0, 0 , 0

CMYK: 0, 0, 0, 100

Avoid WordMark

Don’t flip the symbol

Don’t place in a shape or container

Don’t change words in the style of the logo

Don’t change the color

Don’t stretch

Don’t rotate

Don’t add effects

Don’t place over busy backgrounds

Be Involved

Join Our Community
Become part of the CI Talks community today. Whether you’re a donor, a campaigner, or simply an advocate for social impact, your voice and you action matter.
Partner With Us
We believe in the power of collaboration. Partnering with diverse organizations, companies, and influencers to amplify our impact and create lasting change.
Join Our Team
Are you passionate about making a difference? Explore our current career opportunities and discover how you can contribute your skills and talents to our mission.