SUS TEX Sustainable Fabrics: Weaving a Future of Change - Miss Universe Thailand 2023

In a breathtaking display of purpose and passion, Krongthong Chantarasompoch, a remarkable contestant representing the province of Phitsanulok, takes center stage in the "Voice for Change" Miss Universe Thailand 2023 video contest. Proudly sponsored by CI Talks and Mouawad, this transformative 3-minute video submission is more than just a glimpse into her journey—it's a call to action, an ode to tradition, and a testament to the power of sustainable development.

With a backdrop as intricate as the Thai woven fabric itself, Krongthong masterfully intertwines the threads of tradition, innovation, and social impact. As the art of crafting these exquisite textiles lies at the heart of her province's heritage, Krongthong draws back the curtain to reveal the challenges that lurk beneath the surface. Through her eloquent narrative, she brings to light the environmental toll of dyeing processes and chemical disposal—a reality that affects not only the ecosystem but also the very fabric of society.

As Krongthong unfurls the tapestry of her message, it becomes clear that her vision is aligned with the United Nations' Sustainable Development Goals. Each thread of her narrative weaves seamlessly into the fabric of SDG 8: Decent Work and Economic Growth, SDG 10: Reduced Inequalities, SDG 12: Responsible Consumption and Production, SDG 13: Climate Action, and SDG 15: Life on Land. With unwavering conviction, she addresses the concerns of the modern fashion industry, a sector responsible for a significant portion of global carbon emissions and wastewater pollutants.

The heartbeat of Krongthong's vision emanates from Phitsanulok, a place where heritage and progress intersect. Rooted in the principles of sustainability, her mission is nothing short of remarkable. She seeks to educate her fellow villagers about the detrimental effects of synthetic dyes, advocating for a shift towards natural colors and responsible chemical disposal. This transition, she believes, will not only safeguard the environment but also empower local artisans and ensure the longevity of a rich cultural legacy.

What sets Krongthong's vision apart is her emphasis on the nexus between tradition and innovation. Phitsanulok's woven fabrics, once steeped in history, undergo a metamorphosis as they embrace contemporary designs. This seamless fusion allows these fabrics to transcend time, serving the needs of a modern market while preserving the authenticity of local wisdom.

The impact of Krongthong's mission extends far beyond the fibers of her fabrics. She envisions a future where sustainability is interwoven with economic growth, creating job opportunities for her fellow villagers and heralding a new era of prosperity. As she passionately states, "SUS TEX Sustainable Fabrics" is more than a brand—it's a bridge towards the UN's vision of a better world by 2030.

Krongthong's video submission resonates as a poignant reminder that true change is never singular; it's a symphony of choices, actions, and commitments. With a triumphant flourish, she underscores her unwavering belief that by weaving sustainability into every choice, every stitch, and every strand of fabric, we weave a future that leaves no one behind. Through her "Voice for Change," Krongthong Chantarasompoch emerges as a beacon of hope, proving that even the smallest threads have the power to create a tapestry of transformation, one that envelops us all in a shared promise of progress.